At Wellness, I played a key role in collaborating with the digital and social marketing team to create engaging product launch campaigns for social media. My goal was to develop content that was not only informative but also built excitement around each launch.
One of the aspects I enjoyed most about these projects was the creative freedom to experiment with different design approaches. Each campaign began with a strategic collaboration, where we identified key messaging points, selected impactful imagery, and established the tone and visual direction for the assets.
From there, I worked through multiple iterations, experimenting with layouts, typography, and visual storytelling techniques to ensure the final content was both compelling and cohesive. Whether through eye-catching graphics, animations, or carousel posts, I focused on crafting a narrative that was easy to digest while maintaining the brand’s signature style.
Through this process, I helped bring product launches to life in a way that resonated with audiences and strengthened brand engagement across social platforms.
Social Campaigns
Wellness® WHIMZEES® Pet Dental Health Month 2024
Pet Dental Health Month is a major marketing event for pet companies that sell products designed to clean pets' teeth. In addition to working on media buy assets for the month, I collaborated with the Social Marketing team to create engaging, on-brand assets for social media.
This project included:
A custom WHZ pattern designed in Illustrator using brand illustrations
Unique background designs for Instagram Stories to overlay text
13 Instagram Stories featuring educational content, influencer takeovers, product launches, and more
Personalized WHZ PDHM Instagram stickers
Video edits for Instagram and TikTok
I truly enjoyed working on this project. This is a brand I collaborated with daily, and I welcomed the challenge of finding innovative ways to communicate our message and engage our audience, encouraging them to explore more throughout the month.
These assets were created using a combination of Illustrator and After Effects.
Client: Wellness Pet Company
Year: February, 2024
Good Dog Social Launch
In 2022, Wellness launched a new treat brand called Good Dog. As part of the launch, I collaborated with the Social Marketing team to develop 10 Instagram Stories that guided consumers through the various flavors, textures, and uses of the new treats.
I aimed to create fun and engaging animated assets that complemented the lighthearted packaging design while ensuring they remained educational, helping buyers understand the benefits of each product and flavor.
Good Dog Jerky was later introduced to the treat portfolio in November 2022. To maintain brand consistency, I applied the same design and animation style to announce the product launch, ensuring a cohesive visual identity across the campaign.
These assets were designed using a combination of Adobe Illustrator and After Effects, resulting in a visually compelling and cohesive brand presence across digital platforms.
Client: Wellness Pet Company
Year: May, 2022
Wellness® FRESHLY Social Launch
In 2022, Wellness launched a new fresh food product called FRESHLY. As part of the launch, I developed a range of e-commerce and media buy assets to support the campaign. Additionally, I collaborated with the Social Marketing team to create engaging, on-brand content for social media.
This project included a series of Instagram Stories as well as one in-feed video designed to educate consumers on the product’s benefits, highlight its fresh ingredients, and generate excitement around the launch. These assets were crafted using a combination of Adobe Illustrator and After Effects, ensuring a visually compelling and cohesive brand presence across digital platforms.
*This product is no longer available
Client: Wellness Pet Company
Year: June, 2022
In 2022, Tiny Tasters expanded its product line with six new flavors. I collaborated with the Social Marketing team to identify key messaging points and developed a series of Instagram Stories to introduce the new additions. Given the brand's strong consumer recognition, I focused on creating content that was both simple and engaging.
Utilizing a combination of b-roll footage, photographs, renderings, and motion graphics, I highlighted the unique benefits of each new flavor while ensuring a cohesive visual identity.
These assets were created using Adobe Illustrator and After Effects, resulting in visually compelling and informative content designed to engage consumers.
Tiny Tasters New Flavors Social Launch
Client: Wellness Pet Company
Year: June, 2022