Moco Studios was a handmade jewelry brand specializing in polymer clay earrings, launched in mid-2020 during the COVID-19 lockdown. To complement the organic nature of the materials, I developed a branding identity featuring a neutral, earthy color palette. My client sought a balance between elegance and playfulness while maintaining a distinctly handmade feel.

Inspired by Moco’s signature designs, which often incorporated natural elements like vines and flowers, I integrated these motifs into the primary logo. The secondary logos retained the brand’s organic aesthetic but were designed with a more minimalistic approach to ensure versatility across various applications.

To build a cohesive brand identity, I designed:

• Primary and secondary logos

• Brand guidelines

• Custom patterns and design elements

• Thank-you cards

• Packaging

• Social media assets, including styling, photography, and image editing

Moco Studios is no longer in operation as my client has shifted focus to other passion projects.